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The Nexus Hub

The Nexus Hub

Dedicated socialising platform that helps transform the 'League of Legend' community into a positive environment and reduce the amount of negativity.

Dedicated socialising platform that helps transform the 'League of Legend' community into a positive environment and reduce the amount of negativity.

Dedicated socialising platform that helps transform the 'League of Legend' community into a positive environment and reduce the amount of negativity.

My Role

My Role

During the time frame of 12 weeks as the sole UX researcher and UX/UI designer, I had conducted user research with participants within the community to find out different perspectives and problems, to produce a platform which could satisfy their needs.

During the time frame of 12 weeks as the sole UX researcher and UX/UI designer, I had conducted user research with participants within the community to find out different perspectives and problems, to produce a platform which could satisfy their needs.

Time frame

12 Weeks (Mar 2024 - Jun 2024)

Field of Work

Field of Work

UX/UI Design, Application Design

UX/UI Design, Application Design

Research Method

Research Method

Usability Testing, Design Processes, User Personas,

Usability Testing, Design Processes, User Personas,

Platform

Desktop

Time frame

12 Weeks (Mar 2024 - Jun 2024)

Research Method

Usability Testing, Design Processes, User Personas,

Platform

Desktop

Time frame

12 Weeks (Mar 2024 - Jun 2024)

User Research

User Research

Usability Testing

Usability Testing

User Flow

User Flow

Wireframing

Wireframing

Prototyping

Prototyping

UX/UI Redesign

UX/UI Redesign

Here is a link to a video mock up I have created! (SPOILERS: JUST A MOTION TEMPLATE I HAD FOUND TO USE USED)

Here is a link to a video mock up I have created! (SPOILERS: JUST A MOTION TEMPLATE I HAD FOUND TO USE USED)

Note: You can view the 'Before' and After of the web design here! Please use full screen for a bigger view!

Note: You can view the 'Before' and After of the web design here! Please use full screen for a bigger view!

Note: You can view the 'Before' and After of the web design here!
Please use full screen for a bigger view!

Project Overview

Project Overview

Project Overview

League of Legends is a team-based game where two teams of five aim to destroy each other's base, choosing from over 140 champions. The diverse community includes players, fans, and esports enthusiasts. Riot Games organizes events and competitions, and the community is known for fan art, cosplay, memes, and discussions on strategies and updates.

League of Legends is a team-based game where two teams of five aim to destroy each other's base, choosing from over 140 champions. The diverse community includes players, fans, and esports enthusiasts. Riot Games organizes events and competitions, and the community is known for fan art, cosplay, memes, and discussions on strategies and updates.

League of Legends is a team-based game where two teams of five aim to destroy each other's base, choosing from over 140 champions. The diverse community includes players, fans, and esports enthusiasts. Riot Games organizes events and competitions, and the community is known for fan art, cosplay, memes, and discussions on strategies and updates.

So what is the problem within the 'League of Legends' community?

So what is the problem within the 'League of Legends' community?

Currently within the community, there are still problems that has not been address yet, causing socialisation between individuals to be difficult, making it harder for players to enjoy the overall experience within the game and the community.

Currently within the community, there are still problems that has not been address yet, causing socialisation between individuals to be difficult, making it harder for players to enjoy the overall experience within the game and the community.

What do I want to achieve out of this project?

What do I want to achieve out of this project?

Positive Community Environment
To design a platform where league known as one of the most 'toxic' game environment, can move into the direction of a positive community.

Positive Community Environment
To design a platform where league known as one of the most 'toxic' game environment, can move into the direction of a positive community.

Positive Community Environment
To design a platform where league known as one of the most 'toxic' game environment, can move into the direction of a positive community.

Reduced Confirmation of Bias Reinforcement

To help reduce the belief of bias reinforcement so that beginners or league enthusiasts can have a chance to learn more varieties of gameplay with the motivation to becoming a better player.

Reduced Confirmation of Bias Reinforcement

To help reduce the belief of bias reinforcement so that beginners or league enthusiasts can have a chance to learn more varieties of gameplay with the motivation to becoming a better player.

Problems that I have encountered

Problems that I have encountered

Problems that I have encountered

1

Toxic Behaviour and Negative Attitude

  • The behaviour of toxicity within the league community can negatively impact the experience of players, leading to the discouragement of new players from joining or continuing to get involved with the community.

Toxic Behaviour and Negative Attitude

  • The behaviour of toxicity within the league community can negatively impact the experience of players, leading to the discouragement of new players from joining or continuing to get involved with the community.

2

Online disinhibition effect

  • The anonymity in League of Legends can lead to the online disinhibition effect, causing impulsive or inappropriate behaviour that negatively impacts social interactions.

Online disinhibition effect

  • The anonymity in League of Legends can lead to the online disinhibition effect, causing impulsive or inappropriate behaviour that negatively impacts social interactions.

3

Lack of Inclusivity

  • Certain groups facing discrimination or marginalization based on factors such as Gender, race, ethnicity, or sexual orientation.

Lack of Inclusivity

  • Certain groups facing discrimination or marginalization based on factors such as Gender, race, ethnicity, or sexual orientation.

4

Reinforcement of Biases (Filter Bubble)

  • Players exposed to biased or one-sided information about game mechanics, and strategies, limits information user see on internet.

Reinforcement of Biases (Filter Bubble)

  • Players exposed to biased or one-sided information about game mechanics, and strategies, limits information user see on internet.

So I asked myself…..

So I asked myself…..

How might we reduce these issues to foster a more inclusive and positive community environment?

How might we reduce these issues to foster a more inclusive and positive community environment?

To Capture the Essence of the Community . . .

To Capture the Essence of the Community . . .

To Capture the Essence of the Community . . .

I have conducted several interviews with people who are either knowledgeable about the game or involved with the community. Below are questions I had asked to get a better understanding were:

I have conducted several interviews with people who are either knowledgeable about the game or involved with the community. Below are questions I had asked to get a better understanding were:

Note: These are some questions from each of my research methods I conducted to gain results from users!

Note: These are some questions from each of my research methods I conducted to gain results from users!

Note: These are some questions from each of my research methods I conducted
to gain results from users!

After obtaining the responses within the interviews in relation to my community problems, I have then organised some of the following answers into a measurable chart that will be able to help define my audience better.

After obtaining the responses within the interviews in relation to my community problems, I have then organised some of the following answers into a measurable chart that will be able to help define my audience better.

A Closer Look at Additional Research Strategies

A Closer Look at Additional Research Strategies

Having done a considerable amount of interviews with people within the community to view their opinions from their own perspective, I then used the results gained to produce some user personas. I have also completed some additional research sprints and secondary research that not only will help me in better understanding the community even further but also the users' behaviours and their actions.

Having done a considerable amount of interviews with people within the community to view their opinions from their own perspective, I then used the results gained to produce some user personas. I have also completed some additional research sprints and secondary research that not only will help me in better understanding the community even further but also the users' behaviours and their actions.

Note: These are some of the extra research I have conducted to learn more about my users!

Let the Fun Design Process Begin

Let the Fun Design Process Begin

Let the Fun Design Process Begin

Now that all the research has been completed in trying to understand the community and its individuals within, I then did sketches using the results to produce some wireframes. This would help me to get a more general idea of what the design could potentially look like.

Now that all the research has been completed in trying to understand the community and its individuals within, I then did sketches using the results to produce some wireframes. This would help me to get a more general idea of what the design could potentially look like.

Constructing our User Flow

Constructing our User Flow

  • After having figured out what are some potential features I wanted to implement into my solution, I then created a simple user flow diagram that helps to map out the directions I want to build my solution.

  • After having figured out what are some potential features I wanted to implement into my solution, I then created a simple user flow diagram that helps to map out the directions I want to build my solution.

A Style Guide is Essential for Effective UI Design

A Style Guide is Essential for Effective UI Design

  • For the style guide, I have chosen to use similar colour palettes that is currently being used within the game itself as the colours are what defined the community itself.

  • For the style guide, I have chosen to use similar colour palettes that is currently being used within the game itself as the colours are what defined the community itself.

Here are the final designs

Here are the final designs

Here are the final designs

After creating the style guide and user flow along with following my sketches as a guideline, I was able to create the final high fidelity design of the Nexus Hub platform which will help to solve the current problems that are within the league community.

After creating the style guide and user flow along with following my sketches as a guideline, I was able to create the final high fidelity design of the Nexus Hub platform which will help to solve the current problems that are within the league community.

Nexus Hub Home Page

  • Here I have created a homepage of the Nexus Hub which displays the livestream match, different tabs relating to the current match and on the right with a schedule of upcoming matches.

  • I have also added in a expanded version of the left side bar so that users that may have accessibility problems will also be able to use the navigation bar easier.

Nexus Hub Home Page

  • Here I have created a homepage of the Nexus Hub which displays the livestream match, different tabs relating to the current match and on the right with a schedule of upcoming matches.

  • I have also added in a expanded version of the left side bar so that users that may have accessibility problems will also be able to use the navigation bar easier.

Nexus Hub Recent News

  • On the left image shows the recent news that can be accessed on the side navigation bar.

  • Users can click into one of those news article to view current events or news that is happening leading to a more detailed news article on the right image.


Nexus Hub Recent News

  • On the left image shows the recent news that can be accessed on the side navigation bar.

  • Users can click into one of those news article to view current events or news that is happening leading to a more detailed news article on the right image.


Nexus Hub Character Wikipedia

  • On the left image shows a list of current characters within the game and users who wants to learn more about the game can access this page within the platform.

  • This gives them a variety of knowledge to learn and to leave their reinforcement bias behind them.


Nexus Hub Character Wikipedia

  • On the left image shows a list of current characters within the game and users who wants to learn more about the game can access this page within the platform.

  • This gives them a variety of knowledge to learn and to leave their reinforcement bias behind them.


Nexus Hub Communities

  • On the left image shows a list of communities that a user can join and through this, they will be able to socialise with other existing users on the platform within the community.

  • The leader board design shown on the right image also gives a user their collection of contribution points and these points can be earned through being helpful within the community or doing something positive for others.

View More

Nexus Hub Communities

  • On the left image shows a list of communities that a user can join and through this, they will be able to socialise with other existing users on the platform within the community.

  • The leader board design shown on the right image also gives a user their collection of contribution points and these points can be earned through being helpful within the community or doing something positive for others.

View More

Nexus Hub Home Page

  • Here I have created a homepage of the Nexus Hub which displays the livestream match, different tabs relating to the current match and on the right with a schedule of upcoming matches.

  • I have also added in a expanded version of the left side bar so that users that may have accessibility problems will also be able to use the navigation bar easier.

Nexus Hub Home Page

  • Here I have created a homepage of the Nexus Hub which displays the livestream match, different tabs relating to the current match and on the right with a schedule of upcoming matches.

  • I have also added in a expanded version of the left side bar so that users that may have accessibility problems will also be able to use the navigation bar easier.

Nexus Hub Recent News

  • On the left image shows the recent news that can be accessed on the side navigation bar.

  • Users can click into one of those news article to view current events or news that is happening leading to a more detailed news article on the right image.


Nexus Hub Recent News

  • On the left image shows the recent news that can be accessed on the side navigation bar.

  • Users can click into one of those news article to view current events or news that is happening leading to a more detailed news article on the right image.


Nexus Hub Character Wikipedia

  • On the left image shows a list of current characters within the game and users who wants to learn more about the game can access this page within the platform.

  • This gives them a variety of knowledge to learn and to leave their reinforcement bias behind them.


Nexus Hub Character Wikipedia

  • On the left image shows a list of current characters within the game and users who wants to learn more about the game can access this page within the platform.

  • This gives them a variety of knowledge to learn and to leave their reinforcement bias behind them.


Nexus Hub Communities

  • On the left image shows a list of communities that a user can join and through this, they will be able to socialise with other existing users on the platform within the community.

  • The leader board design shown on the right image also gives a user their collection of contribution points and these points can be earned through being helpful within the community or doing something positive for others.

View More

Nexus Hub Communities

  • On the left image shows a list of communities that a user can join and through this, they will be able to socialise with other existing users on the platform within the community.

  • The leader board design shown on the right image also gives a user their collection of contribution points and these points can be earned through being helpful within the community or doing something positive for others.

View More

Nexus Hub Home Page

  • Here I have created a homepage of the Nexus Hub which displays the livestream match, different tabs relating to the current match and on the right with a schedule of upcoming matches.

  • I have also added in a expanded version of the left side bar so that users that may have accessibility problems will also be able to use the navigation bar easier.

Nexus Hub Recent News

  • On the left image shows the recent news that can be accessed on the side navigation bar.

  • Users can click into one of those news article to view current events or news that is happening leading to a more detailed news article on the right image.


Nexus Hub Character Wikipedia

  • On the left image shows a list of current characters within the game and users who wants to learn more about the game can access this page within the platform.

  • This gives them a variety of knowledge to learn and to leave their reinforcement bias behind them.


Nexus Hub Communities

  • On the left image shows a list of communities that a user can join and through this, they will be able to socialise with other existing users on the platform within the community.

  • The leader board design shown on the right image also gives a user their collection of contribution points and these points can be earned through being helpful within the community or doing something positive for others.

View More

Now to put the newly design platform to the test

Now to put the newly design platform to the test

Now to put the newly design platform to the test

To test how effective the Nexus Hub platform was, I had conducted another series of test to see how well the platform works in response to the solution of current problems.

To test how effective the Nexus Hub platform was, I had conducted another series of test to see how well the platform works in response to the solution of current problems.

Reflective Learning

Reflective Learning

Reflective Learning

1

What challenges did I encountered during this project

What challenges did I encountered during this project?

  • Throughout this project, I had a lot of fun creating and producing the final prototype that can help solve the current problems in the community. However there were also many challenges that I had encountered within the user research and user testing as through this phase of the project.

  • I needed to understand more of the community members' psychology to get a better definition of what makes them unable to get involved even though they want to.

  • Throughout this project, I had a lot of fun creating and producing the final prototype that can help solve the current problems in the community. However there were also many challenges that I had encountered within the user research and user testing as through this phase of the project.

  • I needed to understand more of the community members' psychology to get a better definition of what makes them unable to get involved even though they want to.

2

What did I achieve out of this project?

  • As I was the lone member in this project, there were many challenges that I had to overcome and through those challenges within the 12 weeks (3 months), I was able to prioritise each tasks that are needed to be complete with time management being the foundation of this project.

What did I achieve out of this project?

  • As I was the lone member in this project, there were many challenges that I had to overcome and through those challenges within the 12 weeks (3 months), I was able to prioritise each tasks that are needed to be complete with time management being the foundation of this project.

3

What are my future goals after this project?

What are my future goals after this project?

  • Working on this project has now allowed me to become a much stronger designer in all aspects and UX and UI design and I hope to continue improving much more in the future.

  • Working on this project has now allowed me to become a much stronger designer in all aspects and UX and UI design and I hope to continue improving much more in the future.

Let's Collaborate!

Let's Collaborate!

Let's Collaborate!

The ideal solution always starts with you. Let's collaborate to make your
imaginary ideas come into reality together!

The ideal solution always starts with you. Let's collaborate to make your imaginary ideas come into reality together!

@ brianpham491@gmail.com

~ UX ~ UI ~ Graphic ~ Logo ~ Brian Pham